The first big event of the year for BOOKROAD is FITUR, one of the most important tourism fairs in Europe, which is held annually in Madrid. The International Tourism Trade Fair, FITUR 2023, will be held from 18 to 22 January at IFEMA MADRID and, as every year, attracts visitors from all over the world interested in learning about the latest trends and developments in the tourism sector. Throughout its history, it has been the setting for important events and presentations in the tourism sector.
FITUR is an opportunity for companies in the tourism sector to present their new products and promotions and for visitors to learn first-hand about the latest destinations, services and tourism products. During the fair, a series of events and activities take place, such as conferences, presentations of products and services, and exhibitions of tourist destinations from all over the world. There is also a business area where tourism professionals meet with representatives of tourism companies, organisations and destinations. This is the part where our work is most active, with continuous meetings with potential customers and suppliers. It is the best platform for the promotion and exchange of information between the different players in the tourism sector, both nationally and internationally. For BOOKROAD it is important to fine-tune the analysis of emerging trends in the tourism sector that are expected to be seen at the fair.
BOOKROAD is committed to quality Business Travel and highly specialised tourism tours, customised to the client’s tastes. If you would like to meet us, this year we will be in Hall 9 Stand 9C06, at the Euskadi stand on 18 and 19 January. We will be pleased to welcome you to present our personalised road transport services all over the world.