Bookroad is born. Taxiberia’s Premium Brand.


On May 21, Taxiberia Europe presented the BOOKROAD brand in Madrid, within the framework of EXPO TURISMO DE NEGOCIOS, the trade fair specializing in business travel and MICE.

The company of business road transfers Taxiberia Europe showcased on May 21 its new brand BOOKROAD, which will be responsible for managing the company’s Premium Transfers brand. BOOKROAD was born with the vocation of improving the service that TAXIBERIA provides since 2007 to companies. It is specialized in the MICE sector and to large travel agencies and tour operators.

The presentation took place within the framework of the tenth edition of EXPO TURISMO DE NEGOCIOS, which was hosted at IFEMA on May 21 and 22. Taxiberia Europe participated as the official supplier of the event. EXPO TURISMO DE NEGOCIOS is the only trade fair specializing in business travel and MICE, where the leading business travel professionals of our field meet.


BOOKROAD was born as a response to the current demands of our main clients, who demand global and quality solutions to the challenges facing a globalized economy. That is why BOOKROAD will always offer services in high-end vehicles, with expert and discreet drivers, covering the main business centers around the world, allowing our customers to leave in the hands of the BOOKROAD network the management of all the services they need. in origin as in destination, whatever it is.

Worldwide ground transportation

In the words of the CEO of Taxiberia Europe, Francisco Javier Huélamo, “BOOKROAD represents a commitment to modernity, which combines the use of the most advanced technology in integration with the systems of our customers, with the human and personalized attention required by excellence in services provided”. For his part, Jorge Armentia, Commercial Director of Taxiberia Europe points out: “BOOKROAD’s idea is based not only on the experience accumulated over more than 10 years, but also on the demands of our main clients. We think that listening to our customers is the best way to offer them the best possible service. “